See how your website supports your mission
The scorecard measures your website against the five principles of Impact Experience (IX) Design.
Purpose
What outcomes is your site supporting?
Assessing your website's clarity of mission and measurable impact.
Position
Who does your site speak to?
Assessing how well your site reaches and serves your priority audiences.
Pathways
How does your site guide people deeper?
Assessing the journeys, content depth, and participation your site enables.
Presence
How does your site feel to experience?
Assessing your site's design, tone of voice, and representation.
Platform
How well does your site support your work?
Assessing your site's technical health, team enablement, and measurement.
Built for organisations that want their website to do more
This scorecard is for mission-driven organisations – NGOs, charities, foundations, coalitions, and networks – who want their website to do more than communicate.
It's most useful for communications leads, digital managers, and anyone responsible for shaping how your organisation creates impact online.
Whether you're planning a redesign or reviewing current performance, it gives you a clear, structured way to assess where you are and where to focus.
