See how your website supports your mission
The scorecard measures your website against the five principles of Impact Experience (IX) Design.
Purpose
Clarity of mission, built for measurable impact.
What impact should your site be creating?
Position
Knowing your audience, finding your place.
Who are you trying to engage and empower?
Pathways
Journeys that guide, stories that connect.
How are people finding their way into your mission?
Presence
Identity with heart, design with soul.
How does it feel to be part of this story?
Platform
Built for today, ready for tomorrow.
Does the system support and strengthen your work?
For teams that want their website to do more
This scorecard is built for mission-driven organisations – NGOs, charities, foundations, coalitions, and networks – who want their website to do more than just communicate.
It’s especially useful for communications leads, digital managers, or anyone responsible for shaping how your organisation drives impact online.
Whether planning a redesign or checking how your current site is performing, it provides a quick, structured way to take stock and spot opportunities for improvement.
